RTFKT is a digital fashion and sneaker brand known for merging the physical and digital worlds through NFTs, blockchain technology, and gaming experiences. Founded in 2020 by Benoit Pagotto, Steven Vasilev, and Chris Le, the brand gained popularity for its unique designs, collectible digital assets, and collaborations, particularly with Nike. RTFKT was acquired by Nike in 2021, becoming a sub-brand alongside Jordan and Converse.