do.

"do." is a brand rooted in Busan, South Korea—a city with a proud heritage in footwear manufacturing that is currently facing a decline. Witnessing this fading industry, I wanted to explore a completely new approach to shoemaking to create new possibilities. Deeply inspired by Zellerfeld’s pioneering vision, "do." aims to build a 3D-printed footwear business that bridges our local history with next-generation manufacturing.