NEWFORMAT is a creative studio based in Berlin and Milan, formed in 2020 when Claudia Rafael, Florian Siegmann, Steffen Bewer and Andrea Avellino joined forces. They believe in interdisciplinary exchange, experimentation, and the power of progressive vision to break new ground. Exploring the intersections between the physical world and virtual realities, their work blends different techniques and technologies to radically expand the possibilities of world-building and image-making for their clients. Their approach synthesizes a dedication to novel research and constant development, with extensive backgrounds in creative direction, art direction, CGI, AI and digital art.